Whatever you think about the world’s largest social gaming company Zynga, you cannot accuse them of being boring. They have experienced a dramatic drop in their share price since their IPO and in the last month alone over eight senior executives have abandoned ship. As we have reported extensively, Zynga is on the ropes but is not down for the count quite yet. They are placing all of their future plans on the real-money gambling market.

CEO Mark Pincus has already announced that they plan on offering a real money online poker option in the first half of 2013.Their intentions to play with the big boys for real money gambling has been confirmed by their hiring of top gambling executives like that of 888’s Maytal Ginsburg Olsha. There were even reports of a leaked online poker website which was in development.

Zynga’s latest move into the real money gambling market has been strengthened by their reported partnership with American-based Scientific Games who are leaders in online lottery gaming systems and technology. Besides their online lottery offerings Scientific Games is one of over 30 gaming companies to apply for an online poker license in Nevada.

This has to be taken into consideration as Zynga intends to offer online poker in first half of 2013.Chief Creative Officer for Scientific Games, Steven Saferin announced their three-year partnership with Zynga at the World Lottery Summit in Montreal. Saferin stated,” Zynga players could win instant tickets for cash or virtual goods. This is probably the best social gaming brand that we can think of that will help lotteries grow their player base and attract new, younger players, which everyone talks about all the time.”

It is also wise to remember that Scientific Games and Playtech helped the California Online Poker Association launch a free-to-play social online pokerroom.
With Zynga’s intentions clear it is anyone’s guess if CEO Mark Pincus will succeed in turning around a social gaming giant who some believe is set to continue its downfall.

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