Zynga Looks To Roll The Dice In Nevada

We have followed Zynga’s road to real time gambling in detail. It was only in October that it was confirmed that they had signed a deal with Bwin.party to offer real money online poker in the U.K. The latest step is another move by Zynga which brings them closer than ever to the U.S. online poker market. In a report in the Wall Street Journal it was confirmed that Zynga had filed its initial application with the Nevada Gaming Control Board and it is now up to the Board to decide if Zynga will be granted a gaming licence in Sin City.

Zynga’s Chief Revenue Officer Barry Cottle said in a statement,” Zynga has filed its Application for a Preliminary Finding of Suitability from the Nevada Gaming Control Board. This filing continues our strategic effort to enter regulated RMG markets in a prudent way. We anticipate that the process will take approximately 12 to 18 months to complete.  As we’ve said previously, the broader U.S. market is an opportunity that’s further out on the horizon based on legislative developments, but we are preparing for a regulated market. We’ve also recently partnered with bwin.party to bring the highest quality real money gaming experiences to our UK players in the first half of 2013.”
Zynga CEO Mark Pincus is putting much of his chips on real money gambling as the company continues to suffer from mass departures and staff cuts. Added to this is the fact that their quarterly losses and the share price which has lost close to 80% of its value since its $10 IPO price. We also reported last week that Facebook and Zynga had agreed on a new agreement which would see each party become less dependent on each other. While many saw the marriage of these two giant as a happy one it remains to be seen if the planned split will help or hinder both Zynga and Facebook.

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