As we have extensively reported there are many social gaming powerhouses like Zynga who are looking to set themselves up for the legalization of gambling in the U.S. which according to most industry experts is just a question of when and not if.

Zynga is well aware of the thin red line between free-to-play and real money games. Online scratch cards are just the type of social games that can fall both under gaming ad gambling. It is not hard to see how many would have a flutter on a scratchcard but would be wary of heavier types of gambling.

When playing scratch games it is difficult sometimes to think of them as gambling as they have such a wide variety of themes. Many scratch cards are centered around social pastimes. With scratchies that incorporate sporting themes and others that feature romance or even astrology, it would be hard to argue how scratch cards are not part of social gaming.

Zynga are the giant social gaming developers who have such popular games such as Zynga Poker and Farmville featured on the world’s largest social network Facebook.

Zynga like other social gaming powerhouses are well aware of the potential to convert their loyal fan base of millions who presently play free-to play games to real money games as soon as online gambling is legalized. The potential financial implications are unlimited and could change to gambling industry as a whole.

Zynga’s CEO Mark Pincus has already openly confirmed Zynga’s ambitions to enter the real money gambling arena.
In yet another move by them in order to solidify their position, there are reports from the Washington Lobbying company Bay Bridge Strategies that they have begun lobbying for Zynga as of the beginning of May.

According to a company statement,” it will lobby on “legislation pertaining to regulation and taxation of Internet gambling” and “privacy and Internet policy.”

One of the lobbyists for the account is Alix Burns who has also worked on Al Gore’s presidential campaign and has a technology background.

Zynga generated over $321milion in revenues last quarter and are looking to recover from their losses in their stock price which has fallen 40% since its listing last December.

It is fascinating to observe how the U.S. gambling market is opening up. Whether it be online scratch cards, poker or sports betting it would seem that the online gambling market in the U.S. is set to explode anytime soon.

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