Zynga is continuing to pursue the real money gambling market in favor of its existing social games. This was confirmed on Monday as they shut down 11 0f 13 game titles. This follows an announcement back in October whereby CEO Mark Pincus stated that they would be refocusing their attention to the mobile sector and would be shutting down less profitable games. The revenues for once popular titles were down and gamers were looking elsewhere. December saw the shutdown of the popular Petville as well as 11 other titles including Mafia Wars 2, ForestVille, FishVille and Vampire Wars.

PetVille was popular on Facebook with over 7.5 million likes but only had 60,000 Daily users. Zynga offered a bonus package for virtual goods in those games to as a once-off offer. According to  a company statement,” In place of PetVille, we encourage you to play other Zynga games like Castleville, Chefville, Farmville 2, Mafia Wars and Yoville,”.

As we have reported extensively Zynga is placing most of its chips on the real money gambling market together with the mobile sector. They are hoping that the real money gaming sector will make up for their struggling social gaming titles. In reaction to Zynga shutting down the underperforming games Zynga shares were up 1% and were trading at $2.36 on Monday on the Nasdaq. With a new year starting Zynga has the comfort of knowing that things could only improve after their disappointing 2012.

Be Sociable, Share!

Leave a Reply

Your email address will not be published. Required fields are marked *