William Hill’s Online Gambling Results Bode Well

As the largest British bookmaker, William Hill have been on an aggressive acquisition phase in which they intend increasing their market share both in Britain and overseas. They announced today that their online market share increased by 8% in their first quarter operating profit. Overall William Hill produced an impressive 15% increase in net revenues for the 13 weeks up to April 2.

Sports betting was particularly popular online and surpassed that of the amount spend in the thousands off betting shops found across the country. One of their major acquisitions was the much talked about buy out of their partner Playtech for 424 million pounds. William Hill also have their eye on capturing a chink of the online gambling market down under with emphasis on sports betting which is massive in Australia. They went as far as to purchase their rival gaming counterpart Sportingbet for 459 million pounds.

Chief Executive of William Hill Ralph Topping summed up their excellent results,” It has been a successful start to 2013 in trading terms, moving forward with our strategy, expanding into Australia and taking full control of William Hill Online. Having grown our UK online market share from 10 percent to 15 percent over the last four years, we aim to increase our share and are making significant investments in marketing, technology and people to achieve that.”

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