Branding is essential in any market but in the online gambling market it is essential as there are so many competing parties.

Online scratch cards are one of those fields where players insist on only the highest standards in their online scratch cards.

We as “online scratch card” enthusiasts prefer only to play with online operators who have a proven brand name and a track record to prove it.

Well known Gibraltar-based online and land gambling firm Victor Chandler has announced a new branding strategy for their UK online operations which will align them throughout Europe.

BetVictor is the new brand name for the group which will contain a wide array of internet gambling products that include poker and casino offerings.

The company believes that the name change will ensure global consistency and boost recognition among international brands.

Chairman Victor Chandler whose grandfather founded the company in 1948 explained the rationale behind the new branding,” “As a company we are always innovating and moving forward, as well as extending our brand across new territories. The UK will continue to be the fulcrum of our international business and it makes perfect sense that the same brand name is used here as in foreign territories. I personally guarantee that we will continue to provide our superb range of betting opportunities across a comprehensive range of sporting events.”

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