Sky has appointed MBA to create a new integrated campaign for Sky Bet.

Sky Bet offers an online sports betting service as well as offering their customers the service via mobile, phone or via their TV. They offer sports betting on a wide range of sports including golf, cricket, football, horse racing, rugby and many more.

MBA is a leading independent integrated agency based in London. They specialize in branding and direct response techniques known as “BRAND ACTION”.

The campaign launch is in March and is et to focus on driving usage and engagement and is expected to include all aspects of media including TV,CRM ,social media, digital and press.

Managing partner of MBA, James Middlehurst stated,” Sky Bet is one of the fastest growing betting companies in the UK and this is a great opportunity for us to work with the Sky brand and the rich heritage it already has in entertainment and innovation. Whilst the creative opportunity is huge there is also a real emphasis here on delivering hard results – so the brief felt perfectly suited to our agency’s philosophy of Brand Action.”

Marketing Director of Sky Betting and Gaming, Edward Moss replied in turn,” Our aim is to make Sky Bet the number one destination for the leisure bettor. With Sky’s rich heritage in sports and entertainment extending this position into the betting and gaming arena feels completely natural. MBA have proved they can deliver the right balance of integrated ideas with the clients they currently work with and we look forward to working closely with them over the coming months.”

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