Research Study Shows U.S. Gamblers Keen To Wager Online

With New Jersey on the brink of allowing online gambling within state borders, many are asking what the effect of internet gambling would have on land based casinos. Another question is just how many U.S. customers would opt for the online version if so offered. A recent report by a global business advisory firm AlixPartners sheds some light on this hot topic.

The gaming survey conducted by AlixPartners was done with over 1000 adult Americans and was taken between Jan 25-29. The most interesting finding was that over 35% of people polled stated that they would bet online as soon as it was legal to do so.

While online gambling offers many opportunities to new companies who do not have to invest in heavy infrastructure, established land-based casino are always concerned with loosing potential customers to the online option. Well according to the study only 15% of active gamblers stated that they would frequent land based casino less should online gambling become legal.

Another encouraging trend for the traditional casinos I the fact that over 57% of people polled stated that they would favor well established casino brands if deciding to have a flutter online. Another draw for potential online players would be that of loyalty points earned online which could later be redeemable at casinos. Here over 58% stated that this would be a factor in helping them decide to wager online.

For potential online casino site operators it is worth noting the top five factors amongst potential customers when deciding which online gambling site to favor.

They are:
1. The Ease of registering
2. Ease of navigation
3. Security of financial transactions
4. Speed of site
5. Availability of options at desired wagering levels.

Managing Director of AlixPartners Mike Sinoway summed up their studies findings,” Our study provides unique and valuable insight into what gamblers are looking for in both online and other gaming sector.”

This study is interesting as it points out that all parties could win if online gambling is legalized. In the past many gambling moguls like Sheldon Adelson have traditionally opposed legalization of online gambling as they fear gamblers would choose the convenience of gambling at home and not venture out to the land casinos.

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