Mobile gambling is fast replacing the PC as the premier choice for those looking for portable mobile gambling options.
Whether it be mobile scratchies, poker or bingo many are tired of being tied down to a PC and are now enjoying the freedom and comfort of their gambling from their portable smart devices.The potential for growth in the mobile sector is huge as many online scratch card operators are increasingly developing mobile scratch card apps to their traditional players.

Probability plc is one of the leading developers and operators of direct-to-mobile gambling devices. They are been around since 2003 and are listed on the AIM market of the London Stock Exchange. They offer over 30 casino and bingo games which support all iOS, Android, Windows and other mobile devices in several languages.Their latest Quarterly earnings for 2012 from 1 April 2012 to 30 June 2012 show excellent results from Probability plc.

For starters they reported a 44% increase from last year in Net Gaming Revenues to reach an impressive £2.26m.Player deposits were up by 44% from the same period in 2011 which is excellent news for the company’s future growth.

One of the most promising developments for Probability plc was that of Apple accepting their “LadyLuck’s” iPhone software into the UK Apple Store.
In terms of marketing there were positive results from UK TV channels and television advertisements.

Probability plc CEO, Charles Cohen was delighted with these quarterly results and was particularly leases with their entrance into the Apple App Store.
“We continue to see growth in our consumer and B2B businesses, with strong demand from players for gambling content designed specifically for mobile. In particular we are very pleased with the way our TV marketing has scaled and also some initial results from the new Facebook mobile advertising platform.”

It is hard to forget that Apple ignited the smartphone and tablet industry with their iPhone which was launched 5 years ago. The chance to scratch or spin away on your preferred mobile devices site means that it is now possible to have a flutter while riding the underground tube or sitting at a coffee shop.
“Getting into the App Store was a nice surprise after many, many, months in review by Apple. The long term impact of this on our business can’t be predicted but early signs are good. The App is a free download and allows people to create or access their LadyLuck’s account in the normal way, playing with and for real money on their iPhone, iPod or iPad. No fees or commissions are paid to Apple by us or by players for use the games in the App.”

Probability plc is one of many dedicated companies who are bringing mobile online casino games and scratchies to levels which result in the ultimate user friendly gambling platform.

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