The online gambling market is undergoing daily developments at a pace which makes it difficult to keep up with. As all our online scratch card readers are aware, the global online scratch card market is opening up in all corners of the world.

Online global scratch card players are being united by their common passion for this unique from of online gambling.
Scratch cards are soon to be available to all from as far as Africa to the U.S. and Europe.

In light of these ever changing developments scratch cardoperators are planning their future online gaming strategies for when these online scratch cards become legalized in their respective countries.

It has been a busy period for Playtech who are one of the biggest online casino game developers in the market for major casinos such as William Hill and EuroGrand.

Playtech released a statement reveling its collaboration agreement with Gauselmann , the German based casino who are also the owners of the well known Merkur gaming brand. The partnership will enable them to offer sports betting and other gambling products in Germany as soon as there is clarification on the legalization of online gambling in Germany.

Another market which Playtech has identified is South Africa which is in the process of considering the legalization of online gambling. Playtech has entered into a joint venture with Peermont who is one of South Africa’s largest online gambling brands with an annual turnover of over €260 million.

If all goes according to plan and online gambling is legalized in South Africa, the new joint venture will aim to offer online sports betting services as well as other online gambling games. Playtech will be the exclusive online gambling software provider as well as player management systems.

Playtech’s next acquisition was the UK based online sports betting developer Geneity for a reported £11.
Geneity has achieved a large client base which includes some well known brands such as Gala Coral and Ladbrokes, Playtech’s aim with this acquisition is to improve their overall betting product.

The good news for Playtech did not stop there. According to reports Playtech had an impressive increase of 41% in gross income for the year 2011 to a massive €243.6 million.

CEO of Playtech Mor Weizer summed up their true long term strategy behind these acquisitions. “Growth from our existing business has created a solid platform for 2012. Taken together with today’s other announcements, I believe Playtech is well positioned to take advantage of market opportunities wherever as and when they appear.”

It is clear to all that there is no stopping the progress and advancement of online scratch cards. Their universal appeal and simple familiar format is an unbeatable combination for all.

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