In breaking news just released, Britain’s largest bookmaker announced that it has just received approval from the Nevada authorities that will enable them to operate a sports betting service in Nevada.

This ground breaking decision comes on the hills of the Nevada Gaming Control Board issuing its first online gaming licenses to IGT and Bally Technologies.

For the British based William Hill this could not come at a better tine as although over 90% of their net revenues are from Britain, they have been looking to expand their enterprise in other countries like the U.S.

With this license William Hill will now be in a position to start offering sports betting on all mobile devices like tablets and smartphones in Nevada. This has the bonus of placing them in prime position when online gambling in the whole U.S is lifted.

Like with many other gaming operators, the mobile technology revolution that has swept the global gaming industry had meant massive growth for William Hill in mobile revenues. Chief Executive of William Hill, Ralph Topping pointed out that currently William Hill takes in over $25 million a week from mobile gamblers which two years ago was only $1.5 million a week.

This massive growth is a trend with all types of gambling. Online scratch cards have been taken to the next level with the introduction of mobile scratch card games and apps. It is now becoming increasingly popular for many traditional scratchcard players to solely on their mobile devices in order to get their daily dose of their favorite scratch card offerings.

William Hill entered the U.S market in 2011 after agreeing to buy three local sports gaming companies for $55 million. These companies will continue to operate as regular “brick-and-mortar” operations.

For William Hill online gambling makes up over 28% of their total revenues which demonstrates the power of online gamboling.

The rise in popularity in internet gambling like online scratch cardsor sports betting can widely be attributed to the ease and comfort of which one is able to sit at home or anywhere with a mobile device and play your chosen scratchie until your heart’s content. The fact that scratch card players do have the choice of not only purchasing the traditional scratch cards at their corner shop means that this classic form of gambling is just a touch of a button away.

This latest development from the U.S just confirms that the online gambling industry and in particular the online scratch card market is set to explode and expand in the very near future.

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