As we have reported recently, the connection between social gaming and social gambling is narrowing by the day. Online scratch cards are easily transformed into what could be defined as a social game and this is clearly evident in the sheer variety of socially based scratchcards that are based on themes that include sports, romance and travel.

With social gaming giants like Zynga making virtual casino-based games that enjoy millions of loyal fans on Facebook, the real question asked by many is what in essence separates a social game from that of an online gambling game?

There are millions on online gamers who enjoy lighter forms of real money gambling like those of scratch cards. The chance to take part in user-friendly and high paying scratchies is great fun and most importantly very affordable to all.

The secret to success of any online game like scratchcards is their simplicity and accessibility. It is here where the modern day scratchcard comes into its own.

While you still can buy scratch cards at your local store, many people are scratching and winning on their traditional scratch gamesonline.

Most of us are moving towards the mobile device technologies like tablets and smartphones. All the top notch Scratch card sites like Hopa have kept up with technology and have developed cutting edge mobile scratch card apps that bring all fun of scratch games to the palm of your hand.

Zynga is just one of many gaming developers who are desperately seeking ways in which to capitalize on the new gambling market in the U.S. which is in the process of opening up due to the revised stance of the U.S. justice Department regarding the Wire Act of 1961.

Zynga is optimistic that it could succeed in converting their current loyal exiting fan base to real money casino games when the legal situation is cleared up.

Many people are looking for softer forms of online gambling which they can share openly with their fellow gamers.
Scratch cards are able to deliver the thrill of winning big bucks while still retaining the feel of a light hearted social game that is different from heavier than other gambling formats.

There are also land based casino players like the Las Vegas-based International Game Technology who are looking to follow Zynga’s lead and capture a share of the online gambling market.

As an integral part of online gambling, the online scratch card is becoming more and more popular as it is able o offer sophisticated scratch games while remaining true the classic scratchcard format.

IGT is a major casino game provider with over $2 billion in annual revenue. They have also recently made acquisitions like that of Double Down Interactive for $500 million. The main reason for this acquisition was the fact that Double Down Interactive are major social gaming developers of online casino-style games like those on Facebook which do not involve any real currency. Although people do not play for real money, there are millions spent on related products.

It is worth noting that some estimate the online gambling industry to be at least $30 billion with about $4.5 billion in the U.S. alone. It is not hard to see why so many potential players who making daily moves in the anticipation of the U.S. online gambling market opening up.

The trend of social gaming merging into social forms of gambling like online scratch cards is undeniable. The winning formula of low cost and high reward of the scratchcard is the reason why millions are choosing to remain social yet profitable online gamblers.

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