The online scratch card industry has been spoiled in the last year with the introduction of mobile scratch card apps that enable us to access and enjoy all our favorite scratch cards with the touch of a button.

The mobile device market is the hottest trend in the communication technology industry today. According to a recent study by ABI research the mobile app industry generated over $8.5 billion in 2011.

This may seem a lot but with the rapid growth of smartphones and portable mobile devices this figure s set to sky rocket to over $46 billion in revenues from mobile apps in 2016.

This figure included revenues from in-app purchases , advertising, subscriptions and pay-per-download.

Scratch card site operators like Hopa have developed top notch scratch card apps for mobile devices.

According to Mark Beccue, ABI Research senior analyst,” The vast majority of current in-app revenue is being generated by a tiny percentage of people who are highly-committed mobile game players. We don’t believe the percentage of mobile game players making in-app purchases will grow significantly, so for in-app purchase revenues to grow, mobile developers other than game developers must adopt it.”

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