Mobile online scratch card apps are the trend to be watched in the scratch card industry. More and more people are using their smartphones and tablet devices as their primary gateway to the online scratch card world.

The latest technology in smartphones is the LTE format which is set to grow by 10-fold in 2012 according to Strategy Analytics form a modest 6.8 million in 2011 to 67 million units in 2012.

LTE is set to be promoted heavily in many countries as many phone vendors and operators will be launching dozens of LTE models.

According to Strategy Analytics analyst Neil Mawston, “LTE has quickly become a high-growth, high-value market that no operator, service developer, device vendor, or component maker can afford to ignore.”

It is amazing to see how major scratch card site operators have managed to encapsulate the magic of the scratchie into a cutting edge mobile scratch card app brought directly to our smartphones.

Major technology powerhouses like Japan , South Korea and the U.S. are adopting the LTE technology and their local carriers are aggressively marketing and upgrading their LTE networks.

Major phone manufactures like Apple, Samsung and HTC are expected to embrace the LTE’s adoption.
With the Galaxy class smartphones, Samsung has been in the forefront of the 4G push and HTC has been in the background with their high speed devices.

Apple has incorporated 4G in their latest iPad 3 device and it is almost certain that the new iPhone will feature 4G.
The industry will however have to deal with 4G issues which include problematic battery life for the supported devices and weight issues .The cost of 4G phones will also have to be subsidized by operators if they intend to attract millions of new users.

Online scratch cards are the ideal gambling format to utilize the smartphone technology as the modern day scratchies incorporate high end graphics and sounds that make for a leisurely mobile gambling experience.

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