The world’s largest virtual casino on Facebook, DoubleDown Casino has just announced their launch of IGT’s popular Da Vinci Diamonds slot game on DoubleDown Casino.
Times are changing for the gambling world and in particular the online scratch card market. Day by day the legal situation in the U.S. is getting clearer, and it seems that soon scratchie enthusiasts will soon be playing their favorite scratch cards in their home country.

This is highly significant as this is the first time that an IGT game will be available on multiple platforms that include social, real money and soon to come mobile platforms. This latest launch is seen as a strategic move on the part if IGT to have a presence in all forms of gaming platforms.

Executive VP of Emerging Businesses at IGT said,” lot players around the globe have made Da Vinci Diamonds a fan favorite since the game first debuted in 2007. The game has been a breakthrough hit in interactive wager markets, since it is equally suited for both novice and experienced players. The game’s visual appeal, with features that allow for extended play and free spin bonuses, as well as the impressive 20-payline configuration, made it a prime candidate for DoubleDown Casino’s catalog of virtual titles.”

Major gaming powers have come to the realization that social gambling like scratch cardsare closely connected to social gaming. It is no longer relevant to lump all forms of gambling with heavy gambling. Online scratch cards are the example of how having a flutter could be a social and inviting experience for anyone without any expertise needed to start scratching and winning.

DoubleDown Casino offers various free-to-play casino games on Facebook that include poker, video poker, blackjack, roulette, tournaments and slots.
IGT through its subsidiary DoubleDown Casino is placing itself in line to be ready the moment internet gambling is legalized in the U.S.

Like other social casino operators on Facebook, IGT is well aware of the untapped potential of converting some of their millions of loyal free-to-play casino players to real money players as soon as it is legally possible.

Anyone who plays these virtual casino games knows that they are identical to their real money counterparts with the exception of being rewarded with virtual points instead of cash.

Major industry players like IGT and Zynga are investing millions in the lucrative social casino gaming market. Many experts believe that their investments will soon payoff in a big way. With daily developments happening in the U.S. online gambling issue, it is just a matter of time before internet gambling is legalized in many if not all U.S. states.

Since December 2011 with the Wire Act being reinterpreted by the Justice Department, all legal avenues are open to individual states to challenge the legality of internet gambling. States like Nevada are on the brink of becoming the first to officially offer internet gambling as they have already started considering operating licenses.

Cash is tight for many U.S. states and tax revenues from scratchcards are highly attractive for legislators in election year. While traditional gambling faces opposition from religious and moral groups, social gambling like scratch cards are seen as a viable compromise which benefits both the scratch card operators and the players themselves.

There is no mistaking the fact that major gaming companies like IGT and Zynga are in touch with the realities of the ever changing U.S. gambling markets and will be amongst the first to benefit from internet gambling legalization when it happens.

Online gambling is coming to the U.S, the only question is how long it will take for authorities to realize that scratchcards and poker revenues are currently been lost to overseas operators instead of benefiting U.S. interests.

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