IGT are continuing their social casino expansion into real money casinos with their integration of DoubleDown Casino into the Bonanza Casino in Reno, Nevada. This is one in many partnerships that have been reported in the last few months. In terms of the partnership online players of The Bonanza will now have the option to play DoubleDown within their site.

The site will be available at www.bonanazacasino.com and will give the players the added option of enjoying the social DoubleDown offering while still being connected to the Bonanza Brand. This set up is a beneficial situation for all parties as both get exposure and bring in new online customers.

IGT executive vice president of global sales, Eric Tom said,” Social gaming continues to be a growing trend worldwide. Through the DoubleDown Casino application, IGT delivers an innovative solution for our casino partners, such as Bonanza Casino, as they are able to host some of the hottest casino games on the most popular social platform directly from their website by leveraging IGT’s technology.”

All the popular slots from DoubleDown will be available and include Da Vinci Diamonds, Cleopatra slots and the recently releases Bingo. First time users will receive $1 million in virtual chips to start their play.

Bonanza Casino marketing manager, Martin Amba summarized their side of the partnership,” Offering our players this tremendous game suite online is defining a new level of entertainment for us. Through the DoubleDown Casino, we are offering our players, both loyal and new, with fun, free-to-play social gaming entertainment, right on our website.”

For real-money players like IGT they only need to succeed in converting a fraction of theirsocial casinoplayers to real money players in order for their investment of DoubleDown to pay off. For land-based casinos like Bonanza they are able to attract the younger audience who make up a large portion of the social gaming market.

Be Sociable, Share!

Leave a Reply

Your email address will not be published. Required fields are marked *