We have been following the progress of IGT’s Double Down Casino expansion with land-based casinos. They have already entered into partnerships with Casino Del Sol Resort in Arizona, Golden Acorn in California and Jacobs Entertainment Inc. Venues.Their latest partnership is in the strategic Las Vegas where they have partnered with the Hard Rock Hotel & Casino website.

IGT’s executive vice president og global sales, Eric Tom explained the rationale behind the joint venture,” Hard Rock Hotel & Casino Las Vegas is giving players more entertainment, even when they’re not on the casino floor. Engaging through the website allows players to remain connected to the property they know and trust, with DoubleDown Casino simply providing the gaming entertainment.”

The company who manages the Hard Rock Resort WG-Harmon LLC explained their logic in entering the new partnership,” Hard Rock Hotel & Casino Las Vegas is constantly looking for ways to enhance our players’ experiences. What the relationship with DoubleDown Casino enables us to do is provide just that—more fun, more play, more entertainment.”

The merging of social casino games on real money gambling websites is now an established trend. As all our regular readers are well aware, these social gaming companies who offer free-to-play casino games are looking to establish their brands and products in the event that real money gambling is legalized in the U.S. For the real money gambling sites like Hard Rock these social casino games offer an added dimension to their online gambling experience and might well also be tempt online players to have a flutter on the real money gambling website. These types of partnerships were once thought of as incompatible but in the last eight months this has changed dramatically to the extent that these two worlds are now feeding off each others success.

Be Sociable, Share!

Leave a Reply

Your email address will not be published. Required fields are marked *