Less than a week after we reported IGT’S DoubleDown Casino partnering up with land-based Casino Del Sol Resort they have announced another deal which will see them  partnering up with Golden Acorn Casino & Travel Center. In both these partnerships DoubleDown Casino will be hosted on the Casinos’ sites which will add a free-to-play social online casino experience for their regular casino members.

Golden Acorn will now be able to enjoy the highly popular online casino games from DoubleDown Casino while at the same time enjoying Golden Acorn’s traditional casino offerings. The addition of DoubleDown to Golden Acorn’s website will give the online player the chance to converge two worlds of online gambling entertainment into a single website making their overall playing experience a unique one.

According to director of marketing at Golden Acorn Casino & Travel Center, David Baggerly,” Offering the same game titles on the web that we offer inside our casino gives us the unique opportunity to deliver fun and engaging casino style experiences to our players. This is an incredible chance to drive interactive slot culture to our players, while allowing them to stay connected to our brand.”

DoubleDown Casino is the largest online social casino in the world and includes their ever popular titles like Da Vinci Diamonds, Cleopatra and Texas Hold’Em Poker.

IGT executive vice president of global sales Eric Tom said,” Golden Acorn recognizes the opportunity to provide gaming entertainment to their players across various channels. This solution is allowing them to grasp an opportunity to evolve as the landscape of gaming also changes, permitting them to drive engaging game play directly to their casino guests and fans of the Golden Acorn brand.”

The social online casino games are becoming an important part of the traditional online gambling industry. Millions of online users play virtual casino games on social networks like Facebook on a daily basis.  Many of the top 10 games and apps on Facebook are casino-based games which emphasizes the crossover between social gaming and casino gaming. Companies like Zynga who offer Zynga Poker enjoy the loyalty of millions of daily users which are a priceless asset as these free-to-play online players are an easy target to convert to real-money gamblers in countries where it is legally possible to do so.

The partnership between traditional gambling companies like IGT with their social casino offering DoubleDown Casino are now been utilized not only to strengthen existing casino brands but also to attract more visitors to the brick and mortar casinos themselves.

There is no doubt that we will see other partnerships like that of DoubleDown Casino and Golden Acorn in an effort merge these seemingly conflicting but inseparable online gaming worlds.

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