Only a week after we reported that IGT’s DoubleDown Casino has expanded to Las Vegas, they have added Bingo as an addition to their popular app. Players get the chance to play via Facebook against their friends or even themselves. There are various bingo themed rooms which offer various options to suit all levels.

IGT’s executive vice president of emerging businesses Robert Melendres explained their new Bingo addition,” This is an entirely unique bingo experience. Players will be able to select customized playing cards daubers, and themed rooms. And unlike other social bingo sites, every game is unlocked. Whether you’re an experienced bingo player or new to the game, you’ll find the ticket to fun right here where bingo joins an entire suite of social play already available at the DoubleDown Casino.”

IGT purchased DoubleDown in January for $500 million as since then has been on an aggressive marketing campaign to integrate their product with land based real money casinos. Many of their real money popular offerings like Cleopatra Slots and Da Vinci Diamonds have been integrate into their social online free-to-play casino.

As we reported they have already signed agreements with Golden Acorn Casino and Travel Centre, Hard Rock Hotel Casino in Las Vegas and Casino del Sol resort in Tucson.

IGT’s investment in Double Down could well payoff big for them if or should we say when online gambling is legalized in the U.S. Their $500 million purchase price seemed high to many experts but could well turn out to be one of the better investment decisions taken by them recently.

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