U.K. based Gamesys has made another move to cement their position on the global gaming and social gaming world. Gamesys were behind the first launch of a real money gambling venture on Facebook with their Bingo Friendzy in August last year.

Their latest strategic acquisition is that of Sir Richard Branson’s Virgin Games which will come into effect on January 29.Virgin Games was started in 2004 and is a leading online casino that includes poker, bingo, slots and mobile games to mention a few. In terms of the agreement all affiliates of Virgin Games will be migrated into the Gamesys affiliate program.

What makes this acquisition more interesting is the fact that Gamesys are placing themselves in a position to enter the U.S. online gambling market when it becomes legally possible to do so. This would be made possible through their contract with Harrah’s Entertainment as well as capitalizing on their established brand in the U.S.

Gamesys operates leading casino brands which include the UK’s leading bingo and slots site Jackpotjoy.com. They also operate Caesars Casino and The Sun Bingo.
Richard Branson commented on their latest venture,” We are delighted the Gamesys Group has acquired Virgin Games and formed a partnership to build a global games business. Simon Burridge and his team built a strong platform and now with the help of the Gamesys Group we can expand further internationally. We believe the Gamesys Group shares our vision and will be great partners in the sector.”

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