Facebook is going through a tough patch to say the least. With increasing pressure for founder Mark Zuckerberg to step down, they are trying to recover after their disastrous IPO launch in May.

Many believe that Facebook have lost their mojo and are in a “do or die” situation. With no new major plans in the pipeline Facebook has resorted to some interesting measures of late. The most notable being that of entering the real money gambling market with their Partnership with GameSys. As a pilot for other regions they launched Bingo Friendzy as a real money gaming option in the UK which has still got the entire gambling and social gaming world scratching their heads.

This “gamble” on their part could either turn out to be a brilliant strategic move or an irresponsible gamble that could have dire effects of this social network giant.

Zuckerberg himself admitted recently that if he had to do Facebook over again he would start off on the mobile platform and not the online version.
It is in the mobile market that many experts see the main potential for monetizing apps on Facebook.  Facebook are well aware of their blunder in not focusing enough on the mobile sector and are desperately looking to remedy the situation.

One of the complaints by iOS users like those of the iPhone and iPad has been the speed of the Facebook application. Up till now is has been the downfall for Facebook as many iOS users were fed up with the slow loading times. In response Facebook have just released their latest version 5.0 for Facebook iOS. This new app is supposed to overhaul the entire application with emphasis on increasing the speed. The new version is reportedly twice as fast in launching the app, operating photos in the feed and scrolling through the news feeds.

According to iOS product manager Mick Johnson,” As you scroll down your news feed, all your friends’ stories appear faster than ever. A banner lets you know when new stories come in, and you can tap once to immediately see the latest updates.”

Facebook are hoping that this essential upgrade to such a popular operating system will help Facebook maintain and increase its online users which  number close to one billion.

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