There is no getting away from the trend of online players who are looking for social online gambling opportunities like those offered by online scratchies. As anyone who has visited online scratch card sites will tell you, all their scratch games are based on popular sports, television shows, music, food and romance just to mention a few.

The scratchcard combination of providing both a social and rewarding online game is catching on with traditional casino players and social gamers.
The partnership between social online gaming companies and traditional casinos is increasing every day. Instead of competing with each other many casinos and social gaming entities are starting to work together in order to complement each other and not to compete with each other.

The latest interesting partnership is that of IGT’s DoubleDown Casino with the Tucson-based Casino Del Sol Resort. In terms of the partnership Casino Del Sol Resort will start embedding the DoubleDown Casino app on its website and will be available for all their online casino patrons.

Already next week online players will be able to play the ever popular DoubleDown Casino’s offerings in the Casino Del Sol Resort website. All of DoubleDown’s Casinos popular games will be available and include the Da Vinci Diamonds as well as poker, slots and other popular IGT’s slot themes.

COO of Casino Del Sol Resort stated their thinking,” Casino Del Sol Resort is proud to be the first land-based casino to offer DoubleDown games,” said Roy Corby, COO of Casino Del Sol Resort. “The casino gaming landscape is changing every day, so it’s vital that our offerings evolve to ensure guests’ experiences are nothing less than extraordinary.”

IGT’s executive vice president of global sales, Eric Tom, expressed his delight with the partnership,”Casino Del Sol Resort is committed to offering more entertainment options to its players as it recognizes that more players are enjoying social casino games through various channels. Bringing the engaging line-up of DoubleDown’s free to play games to the resort’s website allows it to provide casino-style play while promoting loyalty to the Casino Del Sol brand.”

The new website will be available next week at CasinoDelSol.com where the DoubleDown Casino will be available to all players and there will even be $1 million in virtual chips for the online players.

The partnership between social casino gaming companies and real casinos also has other obvious objectives. Only yesterday Zynga announced that it will be entering the real money online poker world in the first half of 2013. Currently their social casino game Zynga Poker is the biggest free-to-play online poker game in the world.

Companies like IGT’s DoubleDown Casino are also without a doubt setting themselves up for when online gambling is legalized in the U.S. and other parts of the world.

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