As we have been reporting the social casino gaming market is on fire as many see this market as their entry ticket to the real money gambling market. Social network giant Facebook has already made the move recently with their real money launch Bingo Friendzy. It is now apparent that the floodgates are open and there is a desperate rush to monetize these social casino games.

While social gaming is a multi-billion dollar industry with people spending fortunes on purchasing virtual currency and bonuses for their games, it is a drop in the ocean when it comes to the real money online gambling market that generates mind boggling amounts of revenues.

Many social casino gaming developers are trying their luck on Facebook but are realizing that this market could be over saturated and are looking to other platforms in order to promote their online gaming offerings.

One such company is the Israeli casino operator Diwip which are planning to launch their highly popular Best Casino app on the Android platform. Their Chief executive Dan Wiegenfeld is one of those who believe that the main social gaming players are already established on Facebook and there is not too much room for new players.

As a result they have decided to launch their Best Casino on the Android platform initially instead of the iOS. Wiegenfeld told Social Casino Intelligence in an interview,” We decided to go with Android because it’s less crowded in terms of applications and developers, so we felt we had better opportunity to start with Android and learn from that, and I think we did the right thing. It has always been the plan to follow with iOS a few months down the line, and I think it could be even more successful. When we start promoting Android it’ll be a big hit, but I think iOS can do even better than that.”

Mobile is seen as the main growth sector in the gaming world as Facebook seems to be too crowded. When it comes to mobile there is a much greater potential for new players and apps to compete on a level playing ground.

Currently Best Casino is reported to outperform a lot of more established brands like Gamesys’ Jackpot Joy Slots in the field of monetizing their app. It also according to analysts AppData boasts over 1.8 million Monthly Active users which is pretty impressive.Their Best Casino App includes virtual Poker, Bingo, Roulette ,Blackjack and Video Slots.

What Diwip are not saying but it is pretty obvious is the fact that they are also surely aiming at converting some of their loyal 1.8 million MAU’s to real money gambling in jurisdictions where it is allowed or is in the process of being legalized. You would be hard pressed to find a single online social casino gaming developer whose real motivation is not to enter the ever lucrative real cash online gambling world. We look forward to following their progress and are sure there will be many new social casino offerings which will attempt to make the transition to the real thing.

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