Caesars Entertainment announced that they are acquiring the remaining 49% of Israeli Internet social games developer Playtika.
Caesars already owned 51% of Playtika. The amount they paid was estimated at about $80-$90 million dollars.

According to Mitch Garber who will run Playtika when it becomes part of Caesars Interactive Entertainment,” We have learned that controlling a portion of a company’s shares it not the same thing as having complete control. The integration of Playtika and Caesars Interactive was important for Playtika’s long term growth, and required additional investment that the current shareholders were not sure they wanted.

“We reached the conclusion that we prefer acquiring full control of the company before it is too late, which will enable us to fully integrate it within Caesars Interactive. We have many plans for the future.”

Garber stated that 2012 will be a promising year for Playtika and the existing 50 strong labor force of Playtika will be boosted with more personnel.

Playtika boasts over 10 million mainly Facebook social users a month. It also has a strong presence in the Russian Social Network Vknotakte.

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