The year 2012 has been a busy year for gaming groups in theonline social gamingarena. The social gaming market generates billions in revenues with millions of online players enjoying these games on social networks like Facebook. This trend has not gone unnoticed by traditional gaming companies like IGT and Digital Entertainment.

IGT in particular has been on an aggressive expansion plan into the social arena with their acquisition of DoubleDown in January for $500 million. Since then they have partnered up with numerous land and online casinos in which their DoubleDown Casino is offered on real money casino sites.

The latest pairing up between Bwin,party Digital Entertainment with the Serbian-based startup Nordeus is aimed at the lucrative sports betting market. Nordeus are behind the popular Top Eleven game which allows players to manage virtual soccer teams. It is reported to have over six million users and according to Nordeus it is the most played online sports game in the market.

Gaming companies like Bwin are looking to offer their online players the option of enjoying social games that provide an additional element to the overall gaming experience. Sports betting is huge in the real money gambling world and by entering the free-to-play sports betting world with Top Eleven, Bwin place themselves in a position to monetize this app where sports betting is legal.

CEO of Nordeus Branko Milutinovic summarized their thinking behind their partnership with Bwin,” We are convinced that leveraging our development experience in combination with’s expertise in real-money betting will lead to a highly successful title and establish our companies as the leaders in social sports gaming.”

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