At the moment there seems to no online sector hotter than that of the social gaming market. With Facebook’s announcement yesterday of their intentions to start offering real cash gambling with the launch of Bingo Friendzy, there seems no cooling down in this ever changing market. Another major development in the social gaming market is the announcement by Amazon.com that it is to launch their very own social gaming product line called “Amazon Gaming Studios”.

While the timing is certainly no coincidence, Amazon are looking to dip their toes in the online social gaming market which is proving an excellent gateway for the real money gambling market.

In a statement from Amazon, they said,” Amazon Game Studios is exactly what it sounds like: a new team at Amazon that’s focused on creating innovative, fun and well-crafted games. Our first title, ‘Living Classics,’ is debuting on Facebook today.”

While their “Living Classics” is an innocent game about a family of foxes, there are many that believe that this is just the prelude for Amazon to follow Facebook’s lead in offering social casino games and very possibly real money gambling games like online poker.

It is also worth remembering that there were reports last month in the Wall Street Journal that Amazon are already in advanced talks with component suppliers with the aim of launching their very own smartphone. This is yet further evidence of their intentions to branch out to mobile devices which are critical to all online activities these days including social and real money gambling.

There is no denying that major traditional media and social media companies have realized the potential of converting their loyal online database of users and players to spend money on social gaming and thereafter real-money gambling offerings if and when they decide to enter the online casino arena.

Players like Amazon.com have put their hat in the ring of social gaming yet are waiting to see how real money works out for Facebook. The online gambling industry is growing at a steady pace and it is already estimated conservatively at over $40 billion worldwide. Major global brands like Amazon and Facebook no longer have to disguise their interest in casino games as over the last few years these social virtual casino games have become popular with millions of global social online gamers on social networks like Facebook.

If there ever was a stigma regarding real money gambling, social casino games have gone a long way in presenting them in a more favorable and socially acceptable manner.

We wait to see which global brand will be next in line to enter the global gambling arena.

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