In August this year Gamesys was the first gaming company to offer a real money gambling offering in their Bingo & Slots Friendzy to launch on Facebook in the U.K. The latest company to follow suit is 888 who are listed on the London Stock Exchange. 888 have entered the real money world on Facebook with a real money version of their currently free-to-play Bingo Island. This will be followed by slots and 888 casino in the first quarter of 2013.Currently Bingo Island has about 630,000 MAU’s which makes it an interesting choice for 888.

Chief Operating Officer of 888, Itai Freiberger summed u the latest deal,” 888 has long recognised the potential for social gaming. Our Facebook freemium offerings have found a significant audience, and we are very excited by the opportunity money gaming on Facebook provides. We are working closely with Facebook ensuring we introduce the best of both worlds of real money and social gaming.”

Head of Games partnerships of Facebook Europe Julien Codorniou gave their side of the thinking behind the partnership with 888,” Facebook is a great platform for playing games with your friends and we are really pleased to be working with 888, who have a strong reputation on both the quality and safety of their games”.

Again it is interesting to see that the U.K. gambling market is seen as the ideal testing ground for any future global expansion. The British online gambling sector is considered one of the most tightly regulated and is seen as a proven stable market.As all our regular readers will know too well, the days of social casino games only offering free-to-play versions are numbered.

It has proven time and time again in the last year in particular how the real aim of all social casino gaming developers is the real money gambling option which is where the real cash is. With companies like Betable we have seen a huge increase in smaller social gaming companies who now have a real chance of competing with any of the bigger gaming companies.Facebook themselves have already crossed the line of social gaming with the introduction of real money gambling being offered. Although many criticize this change in their policy, it would be naive to think that this trend will slow down. In fact as one covers the social gaming developments over the past twelve months one only has to ask how many social casino gaming companies will not seek to make the crossover to real money gambling as soon as they possibly can.

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