Not a day goes by that we don’t hear of some sort of social gaming company trying to position themselves to get a part of the real-money gambling pie. With U.S. states like Delaware and Nevada already approving online gambling licenses within their states it comes as no surprise that many social gaming interests already see the potential.

One of the latest social gaming companies to throw their hat in the online gambling arena is Nevada-based video game developer 3G Studios. They are a good example of how the rush to monetize online social games is taking place. They have already increased their staff and even hired new developers in India and China to help develop mobile online gambling games by the end of 2012.

As we all know all this activity in the U.S. is due to the Department of Justice changing its stance on the Wire Act of 1961 which up till now blocked any form of online gambling. With his ground-breaking decision, the flood gates have opened and everyone who is anyone in the online gaming and gambling world is working frantically to capitalize on the situation.

CEO of 3G James Kosta believes what many mobile gamblers already know in that playing your chosen casino games is becoming a casual routine which is enjoyed by many even while on a short break at work.

There are so many daily developments which are driving the changes in the social gaming world to that of concentrating on the real-money gambling options that it is hard to keep up. Some significant developments include companies like a London startup called Betable which has its stated objective the aim of adding real-money gambling options to online and web offerings in any jurisdiction where it is legally possible to do so.

As we have reported extensively traditional gambling companies like IGT have invested huge amounts of money in increasing their online social casino presence. They forked out over $500 million in order to purchase Double Down Interactive which is well known to all Facebook users for its highly popular virtual online casino.

As reported Zynga themselves are betting large on their casino based social games like Zynga Poker to bail themselves out of their current predicament. We reported only days ago that CEO of Zynga Mark Pincus has confirmed that by the first half of 2013 Zynga intends to offer real-money poker possibilities.
Even for the critics and skeptics who believe that legalized online gambling in the U.S is still a long way off in most states, these investments by social gaming companies into casino-based games will pay off in other global markets like Europe where online gambling is permitted on a much wider base.

Even the biggest skeptic would agree that even if the red tape  delays the legalization of online gambling in the U.S. there is no way to stop the wheels that are already in motion. Both the individual U.S. States and online gamblers realize that a regulated online gambling industry would benefit all parties. With the global recession upon us there is no way that the U.S. authorities can continue to ignore a reality in where people are gambling anyway whether it is to offshore operators or illegally.

Another tactic used by the real money casinos is to use social based casino games to increase their brand presence online which translates into more people visiting the brick and mortar casinos they have come accustomed to online.
There is no doubt that we will continue to hear about more gaming companies like 3G Studios who are joining the real-money gambling online industry.

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